
#SUBOOJOURNAL International Women's Day w/ Lindy Rama-Ellis

This year at SUBOO we want to utilise our platform as an opportunity to educate and inspire you, our community, to join us in moving forward in efforts to achieve equality. With this in mind we couldn't help but shine the light on four women within our community who inspire us in all facets of life from business to family.
For our second journal of the series we virtually sat down with the Lindy Rama-Ellis, Balinese-Australian entrepreneur. Lindy is undoubtedly busier than ever, juggling family as a mum to four children, Stella, Rocco, Frankie and Goldie and her entrepreneurial spirit & career, having recently embarked on an exciting new business, Fig Femme - a new breed of intimate-wellness that supports self-confidence and encourages women to take control of their individual health needs.
In this Q&A we dive deep with Lindy and discuss a range of topics from what IWD means to her, insight into her new business and advice she'd give to fellow female entrepreneurs.

Just do it!! Honestly just go for it even if you can only work on it on weekends or during your children’s naps if you have an idea that you are passionate about and feel that it has legs go for it (if even if it doesn’t but it brings you joy) just do it.
For those entrepreneurs that are looking to make a lifestyle change and are quitting their jobs or investing significant amounts of money, I would really recommend speaking with a good Accountant and Legal team; you want to know that stuff is sorted as you start to grow also, if you can, start small.
With FIG I had three products in the pipeline but had to launch with one - our hero the Restore Vulva Mask - only due to cash flow and being 100% self-fund. It wasn’t for another few months that I could launch our Refresh Self Foaming Wash and Revive Hydrating Mist. We still have another three products ready to go, but we are mindful of sitting on large amounts of stock.

What has been the most rewarding part of starting Fig Femme?
Eeeek, how do I choose? There are so many women in my life that inspire me, but probably the first to come to mind are my Mother and Grandmother. Both are incredibly strong women who have raised families while working (both teachers). They are wise, generous, caring and have shown incredible strength in the face of adversity. I’m so grateful that my children have such incredible role models within the family.
Here are SUBOO we deeply thank Lindy for allowing us to showcase her voice and help us spread the message of International Women's Day and standing with us to #ChooseToChallenge.
OUR GESTURE TO OUR COMMUNITY
1. 14% OF PROFITS DONATED
2. 14% OFF STOREWIDE
Leah Knit Rouched Midi Dress - Rust
Saga One Shoulder Dress
Adele Knit Cut Out Midi Dress
3. EMPOWER OUR COMMUNITY
Using our platform we want to inspire you with four women in our SUBOO community via our SUBOO Journals this week with our IWD series.
The women we are proudly showcasing include:
Stay tuned as our IWD series continues this week.